Cheer District, Illuminated by We Energies Foundation

Cheer District, Illuminated by We Energies Foundation

Stop by to see the 110th Annual City Christmas Tree in Cheer District, Illuminated by We Energies Foundation!

Deer District will transform into Cheer District, illuminated by the We Energies Foundation, this month for the fifth consecutive year.  The City of Milwaukee’s Christmas Tree will also be set up at Deer District for the second year beginning Nov. 17.

“The We Energies Foundation is committed to enhancing the well-being of the communities we serve. We hope illuminating the Cheer District brings a little extra joy to our friends and neighbors during this holiday season,” said Beth Straka, President of the We Energies Foundation. “We are delighted to carry on this special tradition.”

“We are thrilled to continue the tradition of Cheer District, illuminated by the We Energies Foundation, once again this holiday season,” said Michael Belot, Senior Vice President of Bucks Ventures and Development. “The City of Milwaukee Christmas Tree lighting is a tremendous celebration to begin the start of the holiday season in downtown Milwaukee.”

Dynamic Events by David Caruso, designer of the City of Milwaukee Christmas Tree, will produce the tree lighting ceremony on Nov. 17 with Mayor Cavalier Johnson to officially mark the transformation of Deer District into Cheer District, illuminated by the We Energies Foundation, for the holiday season. The City of Milwaukee Christmas Tree is the longest running official tree in the United States other than New York City. This year marks the 110th year of the city’s tree.

To celebrate the tree lighting on Nov. 17, First Stage Children’s Theatre, Skylight Music Theatre, Wisconsin Conservatory of Music, Milwaukee Repertory Theater and Black Arts MKE will perform starting at 5 p.m. These performances will be presented by the United Performing Arts Fund (UPAF). The tree lighting ceremony will take place at 6 p.m. with Mayor Cavalier Johnson and special guest appearances by Bango, DJ Quadi, Santa Claus, and Rudolph, Vixen and Holly of Reindeer Games.

Free parking will be available to attendees at the Highland Structure located at 1030 N. 6th St. and 5th Street Parking Structure located at 1215 N. 5th St. For more information on all upcoming events, visit

In addition to the City of Milwaukee Christmas Tree, the following events and attractions will take place throughout the holiday season.

  • Jack Daniel’s barrel tree

  • B93.3’s Letters to Santa mailbox

  • Over 30 lit trees throughout the plaza surrounding Fiserv Forum

  • Milwaukee Makers Market on Nov. 18 featuring seasoned crafters, artists, freelance designers and more

  • Fireworks on New Year’s Eve

Ring in the New Year with Fireworks!

Cheer District, illuminated by the We Energies Foundation, will display fireworks on New Year’s Eve at 8:30 p.m. for the community. The fireworks will be lit from Deer District’s flat lot, off the corner of W. State St. and N. 6th St.

The fireworks will begin around 8:30 p.m., following the 6 p.m. show of the world-famous Harlem Globetrotters at Fiserv Forum. Tickets for the two Harlem Globetrotters shows on Dec. 31 (1 p.m. and 6 p.m.) are available at

The fireworks are free to attend. Attendees are encouraged to bring their own chairs and blankets.

New Year’s Eve specials will be available throughout the evening at select Deer District tenant establishments.

  • The Trade Specials:

    • New Year's Eve Soiree from 8pm-1am, featuring live entertainment by Cigarette Break and MuzikBimanny, a charcuterie grazing table and champagne toast at midnight. BUY TICKETS.  

    • Bubbles & Breakfast Package - complimentary bottle of champagne, breakfast for two at Craft and complimentary valet parking. BOOK TODAY.

Trans-Siberian Orchestra: Dec. 27

102.9 THE HOG welcomes a musical journey like no other to Milwaukee asTrans-Siberian Orchestra’s (TSO) spectacular annual holiday tour returns to Fiserv Forum for two shows on Dec. 27 at 3 p.m. and 7:30 p.m. Tickets are on sale now, with a portion of proceeds benefiting Hunger Task Force.

Recently, the multi-platinum rock group, which has consistently hit the upper-reaches of the touring charts for the past 15 years, unveiled the exciting details of its highly anticipated 2023 Winter Tour, titled "The Ghosts of Christmas Eve – the Best of TSO & More." This year's tour promises a new and larger presentation of the beloved holiday tradition, "The Ghosts of Christmas Eve," which has captured the hearts of multiple generations.


Sleigh Your Holiday Party With Deer District!

Eat, drink and be merry! Deer District is the perfect winter setting for your holiday party, and will be home to the City of Milwaukee Tree for the season beginning November 17! Our flexible event spaces can host a variety of group sizes. From team dinners to company-wide receptions, Deer District has got you covered.

Pair a pre-game reception at The MECCA Sports Bar and Grill with a team outing to a Milwaukee Bucks game or host a luxury reception and dinner at GATHER! You can even "wow" your colleagues and guests with a full arena buyout of Fiserv Forum.

We have several menu options ready to choose from and we can even create a customized menu just for you! Our dedicated catering team will help you design a menu that meets your event needs, whether you want a sit-down dinner or just appetizers.

Oh what fun! All holiday parties booked from November 2023 through February 2024 will receive 10% off the rental rate and a complimentary welcome beverage.

Are you ready to sleigh your event? Contact us today at or 414-918-4299 to reserve your date!

Send a Letter To Santa at B93.3's Mailbox!

Beginning Thursday, November 16, stop by B93.3's Santa Mailbox that is located on the plaza just outside of The MECCA Sports Bar & Grill/The Beer Garden! Grab a letter template from the tube attached to the mailbox or one located inside The MECCA to write your very own letter to Santa! Make sure to include your email address so Santa can respond.

Then drop your letter in the B93.3 Mailbox by December 20th & Santa’s elves will make sure he responds. Happy Holidays from B93.3, Fiserv Forum and Deer District!

Oh What Fun... bring yo’elf & all your friends to Cheer District, Illuminated by We Energies Foundation! From holiday lights to drinks, food, sweets, shopping local + more, there is something for everyone!

Upcoming Events At Fiserv Forum

There's snow place like home for the holidays... and tickets make the perfect gift! Don't miss out on all of these awesome upcoming events at Fiserv Forum.

+ Cheer on the Bucks and Marquette Men's Basketball!

Give the gift of tickets to Andrea Bocelli this holiday season!

Iconic Italian tenor Andrea Bocelli announced new 2024 North American tour dates with a stop at Fiserv Forum on Saturday, April 6 with the Milwaukee Symphony Orchestra conducted by Steven Mercurio.

The tour will feature performances from Bocelli’s beloved repertoire, selections from his uplifting solo album Believe, his beloved crossover hits and famed love songs!

Gift the ones you love most this holiday season with tickets to Andrea Bocelli at Fiserv Forum on April 6!



110th Annual City of Milwaukee Christmas Tree Lighting

Milwaukee Makers Market: Nov. 18

The Milwaukee Makers Market returns to The Beer Garden in Deer District on Nov. 18 from 11 a.m. to 4 p.m. in celebration of the holiday season.

Twenty Makers are secured for the market, and each Maker offers a variety of seasonal selections including knitwear, pastries, artwork and jewelry. This market is free and open to the public, and a food truck will be onsite to purchase food and beverages.

“We’re grateful for the opportunity to hold the Milwaukee Makers Market in Deer District again for an outdoor holiday pop-up market,” said Ryan Laessig, creator of Milwaukee Makers Market. “We’re exposing more of our wonderful small businesses, and that’s what we’re striving for in the end.”

For more information on the Milwaukee Makers Market, visit Follow them on Facebook and Instagram, which features Maker Spotlights and event highlights throughout the 2023 season.